What are cookies?
A cookie is a small piece of text that is added to a visiting browser by a web server, in the hope and expectation that the browser will return this upon the following visit.
The cookie is an addition to the HTTP-specification. The Hypertext Transfer Protocol is used by every person who visits a website: it controls the communication between a webserver and a browser. However, it was not designed to view consecutive page visits as a whole. Therefore, it is not automatically possible to retrieve the data or settings during a follow-up visit.
In order to make that possible, in 1997 the cookie and set-cookie-headers for HTTP were introduced. This specification was last updated in April 2011 and it is currently going through life as RFC 6265 HTTP State Management Mechanism.
How do cookies work?
Contrary to what politicians still claim, cookies themselves are not small programs nor are they files, and from a technical standpoint, nothing is uploaded by the web server to the visitor’s computer. The browser can decide this completely by itself. In the end, cookies are often stored as files, but a web server cannot force a browser to actually save the cookies or to return them during a later visit.
Cookies that you receive for the same domain that you are visiting, are called first-party cookies. When visiting this page, the Van Winkel Fashion cookies are therefore first-party cookies.
It is also possible that a website contains elements from third parties. Well-known examples are embedded videos, advertising and social media. If cookies are sent through these elements from their own servers, these are called third-party cookies. It is possible that when you visit Van Winkel Fashion you could receive third-party cookies for Facebook.com, Youtube.com and other third-party websites.
Cookies make the following possible:
- Advertisements that you have already seen can be kept in order to avoid you seeing the same advertisements over again
- The number of unique visitors who click on the advertisement can be logged
- Targeted advertisements can be shown (for example a product for young people on a website for young people)
Because of the way HTTP works and the security around cookies, it is not possible for the first party – in our example Van Winkel Fashion - to influence the sending of third-party cookies.
What are the cookies on Van Winkel Fashion used for?
With cookies it is possible to retrieve information from previous visits for future visits. These are used to remember that you have logged in, that you have selected specific settings and that you have previously seen specific site elements. Cookies which adapt the functionality of the site to your wishes are called functional cookies.
Furthermore, cookies can be used to inform the site that a visitor has previously visited the site and statistical data about the use of the website can be collected. A well-known example is Google Analytics. We only use and process anonymised statistical information to analyse and improve the functionality of the site. Information about your visitor behaviour can potentially be used to select advertisements based on your interests. Van Winkel Fashion only uses anonymised information from pages that you have visited before on Van Winkel Fashion.
The visitor profiles set up by Van Winkel Fashion, using first-party cookies, will never be shared with third parties and will only be used to improve the quality and the relevance of Van Winkel Fashion.
Which cookies does Van Winkel Fashion use?
We place tracking cookies on your systems in order to recognise your computer when you visit us again. There are two sorts of tracking cookies: session cookies and permanent cookies. With session cookies we can detect which parts of the website have been seen on your computer during your visit. With permanent cookies we can recognise your computer when you visit our website again later.
Tracking cookies with our advertisements
With tracking cookies, we collect information about the location where you saw the advertisements and which ones you clicked on.
Cookies are placed by the company Google (Analytics, Adwords) via our website. We use these cookies to obtain an insight into the use of our website, allowing us to improve our website.
Social media buttons
On our website you will find buttons that promote webpages on Facebook, Instagram and LinkedIn. These buttons work by using pieces of code which come from these social networks. Cookies are placed using this code. We have no influence over this process.
Due to the way the internet and websites work, we don’t always have insight into the cookies that are placed by third parties via our website. This is the case if our pages contain so-called embedded elements such as texts, documents, graphics or movies stored by another party, but that are shown on, in or via our website. Should you encounter cookies on our website that fall under this category and that we don’t mention above, please let us know. Or contact the third party directly and ask them which cookies they placed, why they did this, what the lifetime of these cookies is and how they guarantee your privacy. For cookies placed by our third parties for advertisement purposes, we refer to the declarations of these parties on their own websites.
How can I delete cookies?
Delete cookies in Internet Explorer
- Go to the menu Extra > Internet Options > General tab. Click on Delete under Browser history
- Perhaps you don’t want to remove everything. Make sure that Cookies is checked and click on Delete.
Delete cookies in Firefox
- Go to Extra > Options > Privacy tab. Click on Delete your recent history.
- Under Details you can select precisely what you want to delete. Make sure to check Cookies. You can also indicate how old the cookies must be. Select All.
Delete cookies in Chrome
- Click on the 3 dashes menu in the upper right corner. Click on Options > Advanced Options tab. Click on Delete browser data under Privacy.
- Always ensure that Delete cookies and other site data is checked. You can also indicate how old the cookies must be. Select All.